What technique should be used to apply product when beginning a facial massage?

Effleurage is the technique used to apply product at the beginning of a facial massage because it involves long, gliding strokes that are gentle and soothing, making it ideal for spreading products evenly over the skin. This technique helps to prepare the skin for deeper work by promoting relaxation and increasing blood circulation.

Using effleurage at the onset of a facial massage not only allows the therapist to assess the skin but also helps to establish a connection and comfort level with the client. By providing a smooth and gentle touch, it sets the tone for the rest of the massage, making it easier to transition into more specific techniques as needed.

Other techniques, such as tapotement, friction, and pétrissage, while valuable in their own right, serve different purposes in a massage session. Tapotement consists of rhythmic tapping or percussion that can invigorate the skin, friction is used for deeper heat and stimulation in specific areas, and pétrissage involves kneading and squeezing of tissues. None of these techniques are suitable for the initial product application, as they are more vigorous and require the skin to be warmed up first.